MissFortune is a twist on the traditional fortune cookie, providing sassy misfortunes instead of the more optimistic originals. Inspired by stereotypical fortune tellers or psychics fused with a sassy drag queen. Although the misfortunes are dark, the undertone of dark humour comes through in the neon light theme reiterated throughout the brand. MissFortune cookies aren’t for the lighthearted, but for those who find humour in misfortune and look for a light in the dark.
